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It’s Not ‘Ironic’, It’s Important: Five Ways to Use Typographic Emphasis in Academic Writing
Brad McGregor Brad McGregor

It’s Not ‘Ironic’, It’s Important: Five Ways to Use Typographic Emphasis in Academic Writing

Typographic emphasis is a useful tool in academic writing because it offsets a word for special consideration from the rest of the text visually, conveying to the reader how a word should be read without explicitly stating it—something easily done in speech or via body language but that needs special treatment in text, usually done through quotation marks, italics, boldface and capitalization.

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Parallelism Is More Than Just Good Writing
Brad McGregor Brad McGregor

Parallelism Is More Than Just Good Writing

Parallelism is often cited as a sign of good writing—and for good reason. Parallelism does a great job of tying together a series of ideas and items through parallel syntax. In parallelism, there is an agreement between verb, noun, adjective, and adverb form that is not only good grammar but, when used effectively, draws attention to what is being written.

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